Stunt
3D Animation
Social Film
Client: Emirates NBD
Brief: Fraud Awareness Campaign
ENBD Cinema PopCon Stunt
Emirates NBD decided to educate people in a way that no bank had done before. By scamming them. But we needed a captive audience to pull off the scam. So we took over a cinema in Dubai and gave moviegoers an experience they weren’t expecting. Without them realizing it, we made them part of a social experiment that shocked them at first, and eventually, made them more aware of the tactics and ploys online scammers use to con people.
