I lead the Creative Studio at Almost Impossible, blending creativity with technology to build ideas that work in the real world.
A Graphic Designer by training and a technologist by instinct, I’ve been dismantling and rebuilding things since childhood. That curiosity evolved into a career spanning strategy, design, production, coding, AI integration, and creative systems.
Known for simplifying complexity, I step in where challenges stall progress. I build tools when they do not exist, connect disciplines that rarely speak to each other, and turn ambitious ideas into executable realities.
At 23, I was already managing designers across more than 40 branches in Lebanon, mentoring teams and establishing an innovation department to elevate both output and efficiency.
At Almost Impossible, I led the transformation of Mashreq Bank’s card portfolio through the “First Light” concept, unifying design under a brand-rooted idea and extending it into AR experiences and a partnership with Emirates Nature WWF. The work earned SMARTIES MENA 2025 Gold for CX/UX and Design and multiple Effie MENA shortlists.
Calm, solutions-driven, and innovation-focused, I approach my work like a lighthouse — steady, precise, and built to guide through complexity.
Based in Dubai, I find balance at sea, drawn to boats, sailing, and the quiet strength of open water.
Honors & Awards
Smarties 2025
Customer (CX)/User Experience (UX) & Design - Gold
Customer (CX)/User Experience (UX) & Design - Gold
Effies MENA 2024
Banking, Finance & Insurance - Shortlist
Crisis Response / Critical Pivot - Shortlist
Positive Change: Environmental - Brands - Shortlist
Banking, Finance & Insurance - Shortlist
Crisis Response / Critical Pivot - Shortlist
Positive Change: Environmental - Brands - Shortlist
Mobile: +971 50 716 3843 Email: mohammad.harb@hotmail.com Dubai, UAE