Emirates NBD decided to educate people in a way that no bank had done before. By scamming them. But we needed a captive audience to pull off the scam. So we took over a cinema in Dubai and gave moviegoers an experience they weren’t expecting. Without them realizing it, we made them part of a social experiment that shocked them at first, and eventually, made them more aware of the tactics and ploys online scammers use to con people.
Stunt
3D Animation
Social Film
3D Animation
Social Film
Client: Emirates NBD
Brief: Fraud Awareness Campaign
